The HVAC craftsmen applicable in the construction industry rather than conservative in terms of Chingford plumbers. Similarly, it presents itself in the choice of brands in everyday life. Although there are many different brands available to the HVAC installer for his work available to the professional it will do so considered.
Using a fire Funnel concept can be traced at a brand, as the process of the fame of the brand evolved to using among processors. It can also identify good as Favorite Brands arise. So it’s pretty safe to determine how the user is aware of a brand and what moved him to decide exactly for this product.
The market research firm Bauinfoconsult has conducted a survey of 88 HVAC installers in this framework, and asked about the most important criteria for the choice of brand. It is clear that installer’s attention through advertisements in trade journals on a product in the first place. Then also the recommendation of colleagues or the information by the sales of a particular finished product plays an important role.
In addition to optimal advertising in trade journals, the manufacturers of their products so wins a brand the HVAC installer, above all, by the positive characteristics, particularly noteworthy and communicate them also.